Understanding BHB is essential to joining the Pro Vita Keto diet and remaining in ketosis. So what is BHB exactly? BHB (Beta‐Hydroxybutyrate) is an organic compound and is considered one of the “physiological” ketone bodes produced and burned in our cells. The best way to increase production of endogenous BHB is to reach a state of nutritional ketosis by reducing carbohydrate intake or fasting. Endogenous ketones are produced by the body naturally through a low-carb diet or fasting. The process for creating endogenous BHB is called ketogenesis. To provide a quicker alternative to natural ketone production, there are exogenous BHB ketones which can be consumed through supplements. Exogenous ketones come from an external source since they’re not produced in the body Pro Vita Keto Review commonly referred to as Pro Vita Keto is a low carb, high fat and moderate protein diet.